Title Tag

Well, the title tag is the thing that you cannot see on your visible web page. It's the text that you:

1. See as the title of the tab in the browser
2. The thing that Google looks for to work out (partly) what your page is about

The key thing to remember about the title tag is that it gives Google a clue as to what the page is about. This means that if you are optimising your website for local traffic you need to mention the local places around you that are relevant to your business.

Of course if you were to ignore the local places when optimising your website you would then be competing with all the other websites that are in your niche. You would fundamentally go from competitive point of view of around 2 to 3000 websites to about 2 to 3 million websites.

If your niche is selling top hats? You would add the following:

• top hats for sale in [and then you would have your town name].
• Top hats for sale in Newton Abbot.
• Top hats for sale in Exeter.
• Top hats for sale in Devon.

What you will notice is that we are using 'smaller towns' for example Newton Abbot, 'larger towns' and 'cities' for example Exeter, and the local County which in this case is Devon.