Local SEO - is it worth it?

Local SEO can be worth the effort for businesses that rely on customers from a specific geographic area. By optimizing for local search, businesses can increase their visibility to potential customers in their area, drive more traffic to their website, and ultimately lead to more business and revenue. Local SEO can be especially important for small businesses, as they may not have the same marketing budget or resources as larger businesses.

Additionally, with the increasing usage of mobile and smart devices, people are more likely to search for local services and products while they are on the move, and having a strong local SEO can help those businesses to be found easily by their potential customers.

However, it's worth noting that Local SEO is not a one-time effort, it requires a consistent and ongoing effort to maintain and improve visibility in local search results.

Checklist for Local SEO

  1. Run ScreamingFrog to see what is your current onpage local seo titles, descriptions, etc. ⇒ save the results to a spreadsheet.
  2. Optimize your Google My Business listing: This is a free listing that allows businesses to control how they appear in Google Maps and Google's local search results. By verifying and optimizing your listing, you can improve your visibility to potential customers in your area.
  3. Use local keywords: Include keywords related to your business and location in your website content, meta tags, and alt tags. This will help search engines understand what your business is about and where it is located.
  4. Build local backlinks: Backlinks from other websites in your area can help to improve your visibility in local search results. Reach out to other local businesses or organizations and ask if they would be willing to link to your website.
  5. Get listed in local directories: There are many online directories that list local businesses, including Google My Business, Yelp, and Yellow Pages. By getting your business listed in as many of these directories as possible, you can improve your visibility to potential customers in your area.
  6. Use structured data: Structured data, also known as schema markup, helps to give search engines more information about your business, such as your address, phone number, and hours of operation. This can help to improve your visibility in search results and in Google Maps.
  7. Optimize for mobile: With more and more people using mobile devices to search for local businesses, it's important to make sure your website is mobile-friendly.
  8. Encourage customers to leave reviews: Positive reviews from satisfied customers can help to improve your visibility in local search results and establish your business as a reputable and trusted provider of services in your area.