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The SERP
So what is the SERP?
The SERP is an abbreviation for “Search Engine Results Page”. When you enter a question into Google search engine, the results that come back from google are called the Search Engine Results.
Why is this important?
The SERP is important because for any search term, you want your website to be listed within the first few results, certainly on the first page of results and hopefully within the first 3.
