Geographic area is important for Local SEO because it helps search engines understand the location of a business and match it with the search queries of users who are looking for businesses or services in that area. By including location-specific keywords and information on their website and online listings, businesses can signal to search engines that they serve a specific geographic area.
Additionally, search engines like Google, Bing and others have local search algorithms that prioritize businesses that are physically located near the search query origin. By including geographic information, a business can improve its chances of ranking higher in local search results and increase its visibility to potential customers in the area.
Furthermore, it also helps to target the right audience, people who are looking for services or products in a specific area are more likely to convert into customers, as they are already in proximity of the business location.
Overall, targeting a specific geographic area can help businesses to reach their target customers more effectively and increase their visibility in local search results, which can lead to more business and revenue.