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local_seo:headings [2018/08/20 14:12] – created nampara17local_seo:headings [2023/01/10 21:33] (current) – nampara17
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 ====== Heading Structure for Local SEO ====== ====== Heading Structure for Local SEO ======
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 +Headings for Local SEO are important and need to be structured to help your readers understand your article.
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 +When you were at school the English teacher would always say break up your essays with **headings and paragraphs**. Not only does that help the reader understand your article because the article is split into smaller chunks, it also helps to understand the **structure of the article**.
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 +Headings within HTML range between **heading level 1** and **heading level 6**. Heading level 1 is generally the more important heading.
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 +To optimise a website for local SEO the **first heading on the page must be right at the top** and it must mention the **key element** of what the page is about. When we focus on local SEO we need to splatter some of the local towns within the page and the heading levels.
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 +For example if we were selling top hats the first heading could say:
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 +> "top hats for sale in Exeter"
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 +{{ :local_seo:pasted:20200506-151541-headings.png }}
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 +As we move down the page we would also add some more headings to to the page.
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 +By breaking up the page into meaningful sections it will ensure that the person reading the page has a better understanding of the page, and it will also ensure that Google has a better understanding of the page.
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 +==== Key things to remember with your headings ====
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 +  * Make sure your first heading matches your **title tag** and your **meta description**
 +  * Make sure you break up your pages into headings starting at h1
 +  * Make sure you do not have multiple heading level ones (H1's) on your page
 +  * Make sure that the structure of your headings is logical
 +  * Do not use headings to indicate non-heading type information. By that I mean using headings to describe lists or to add a telephone to the content.
 +  * [[start|Local SEO]] means we have to make sure that we use the **local towns** and cities as part of our structure.
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 +{{indexmenu_n>1500}}