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local_seo:headings [2018/08/20 14:12] – created nampara17 | local_seo:headings [2022/04/20 09:42] – [Key things to remember with your headings] nampara17 | ||
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====== Heading Structure for Local SEO ====== | ====== Heading Structure for Local SEO ====== | ||
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+ | Headings for Local SEO are important and need to be structured to help your readers understand your article. | ||
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+ | When you were at school the English teacher would always say break up your essays with **headings and paragraphs**. Not only does that help the reader understand your article because the article is split into smaller chunks, it also helps to understand the **structure of the article**. | ||
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+ | Headings within HTML range between **heading level 1** and **heading level 6**. Heading level 1 is generally the more important heading. | ||
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+ | To optimise a website for local SEO the **first heading on the page must be right at the top** and it must mention the **key element** of what the page is about. When we focus on local SEO we need to splatter some of the local towns within the page and the heading levels. | ||
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+ | For example if we were selling top hats the first heading could say: | ||
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+ | > "top hats for sale in Exeter" | ||
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+ | {{ : | ||
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+ | As we move down the page we would also add some more headings to to the page. | ||
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+ | By breaking up the page into meaningful sections it will ensure that the person reading the page has a better understanding of the page, and it will also ensure that Google has a better understanding of the page. | ||
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+ | ==== Key things to remember with your headings ==== | ||
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+ | * Make sure your first heading matches your **title tag** and your **meta description** | ||
+ | * Make sure you break up your pages into headings starting at h1 | ||
+ | * Make sure you do not have multiple heading level ones (H1's) on your page | ||
+ | * Make sure that the structure of your headings is logical | ||
+ | * Do not use headings to indicate non-heading type information. By that I mean using headings to describe lists or to add a telephone to the content. | ||
+ | * [[start|Local SEO]] means we have to make sure that we use the **local towns** and cities as part of our structure. | ||
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