Differences

This shows you the differences between two versions of the page.

Link to this comparison view

Both sides previous revision Previous revision
Next revision		 Previous revision
local_seo:on_page_seo [2020/05/06 15:06] – nampara17local_seo:on_page_seo [2023/01/10 21:58] (current) – nampara17
Line 1: Line 1:
 ====== On Page SEO ====== ====== On Page SEO ======
  
-On Page SEO is the term that defines the process of optimising your local business for the search engines.+{{tag>OnPage}}
  
-In order for the search engines to index your website correctly you should help them. This means creating content that is 'relevant', focused on [[Search Intent]] and speak the user's language.+On Page SEO is the term that defines the process of optimising your content for local business for the search engines. 
 + 
 +On-page SEO refers to the process of optimizing individual **web pages** in order to rank higher and earn more relevant traffic in search engines. It involves optimizing the content and HTML source code of a page to ensure that it is properly formatted and structured for search engines to understand and index. 
 + 
 +On-page SEO is important because it helps search engines understand the content of your website. It determine your pages relevance to specific search queries. It's also a key factor in the [[user_experience|user experience]], as it helps to make your website more user-friendly and easier to navigate. 
 + 
 +==== Here are some key elements of on-page SEO that you should consider: ==== 
 + 
 +**Title tags:** The title tag is the title of a web page that appears in the search results. It should be descriptive and include relevant keywords. 
 + 
 +**Meta descriptions:** The meta description is a brief summary of the content of a web page that appears in the search results. It should be informative and include relevant keywords. 
 + 
 +**Headings:** Headings help to organize the content of a webpage and make it easier for users to read. They should be descriptive and include relevant keywords. 
 + 
 +**Alt text:** Alt text is used to describe images on a webpage. It should be descriptive and include relevant keywords. 
 + 
 +**URL structure:** The URL structure of a webpage should be descriptive and include relevant keywords. 
 + 
 +By optimizing these and other on-page elements, you can help search engines understand the content of your website and improve its ranking in the search results. 
 + 
 +--- 
 + 
 +In order for the search engines to index your website correctly structure your pages so that can be easily indexed. This means creating content that is 'relevant', focused on [[Search Intent]] and speak the user's language.
  
 === Relevant Content === === Relevant Content ===
  
-What do we mean by relevant content? Relevant content would indicate to the search engines that the content you have created is local to the person searching and relevant to what they are searching for.+What do we mean by **relevant content**? Relevant content would indicate to the search engines that the content you have created is local to the person searching and relevant to the terms they are searching for. 
 + 
 +The content has to be in the right format (text, PDF files, Images, Video, Tutorials, Social Networking, etc.) so that the user can easily consume the content. The content needs to be **local** to them. This differs from [[non_local_seo|Non-Local SEO]] - the content is only relevant to people searching in their area for a service.
  
-The content has to be in the right format (text, PDF files, Images, Video, Tutorials, Social Networking, etc.) so that the user can easily digest the content. The content needs to be local to them. This differs from Non-Local SEO by the fact that the content is only relevant to people searching in their area.+For example, if someone is searching for a 'restaurant in Devon' or 'coffee shop in Devon' they are generally looking for a service (or product) that is in their local area. They do not want to see results of coffee shops that are 50 or more miles away - this would not be relevant.
  
-For example, if someone is searching for a 'restaurant in Devon' or 'coffee shop in Devon' they are generally looking for a service or product that is in their area. In other words they do not want to see results of coffee shops that are 50 or more miles away - this would not be relevant.+This is critical to optimising and helping the search engines index your site correctly.
  
-This is critical to optimising and helping the search engines index your site correctly. The search engines need to put your webpages into categories and locations so that when someone searches for 'coffee shop near me' it can look up indexed pages that are in their area (which the search engines can normally determine).+The search engines need to index your webpages into categories and locations so that when someone searches for 'coffee shop near me' it can look up indexed pages that are in their area (which the search engines can normally determine).
  
 === Search Intent === === Search Intent ===
Line 29: Line 53:
 <nspages -h1 -subns -textNS="Sub Topics" -textPages="Topics" -simpleList -exclude:start -hideNoPages -hideNoSubns> <nspages -h1 -subns -textNS="Sub Topics" -textPages="Topics" -simpleList -exclude:start -hideNoPages -hideNoSubns>
  
-{{tag>NewPage}}+{{tag>OnPage}} 
 +{{indexmenu_n>1000}}