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====== On Page SEO ====== | ====== On Page SEO ====== | ||
- | On Page SEO is the term that defines the process of optimising your local business for the search engines. | + | {{tag> |
- | In order for the search engines to index your website | + | On Page SEO is the term that defines the process of optimising your content for local business |
+ | |||
+ | On-page SEO refers | ||
+ | |||
+ | On-page SEO is important because it helps search engines understand the content of your website. It determine your pages relevance to specific search queries. It's also a key factor in the [[user_experience|user experience]], | ||
+ | |||
+ | ==== Here are some key elements of on-page SEO that you should | ||
+ | |||
+ | **Title tags:** The title tag is the title of a web page that appears in the search results. It should be descriptive and include relevant keywords. | ||
+ | |||
+ | **Meta descriptions: | ||
+ | |||
+ | **Headings: | ||
+ | |||
+ | **Alt text:** Alt text is used to describe images on a webpage. It should be descriptive and include relevant keywords. | ||
+ | |||
+ | **URL structure: | ||
+ | |||
+ | By optimizing these and other on-page elements, you can help search engines understand the content of your website and improve its ranking in the search results. | ||
+ | |||
+ | --- | ||
+ | |||
+ | In order for the search engines to index your website correctly structure your pages so that can be easily indexed. This means creating content that is ' | ||
=== Relevant Content === | === Relevant Content === | ||
- | What do we mean by relevant content? Relevant content would indicate to the search engines that the content you have created is local to the person searching and relevant to what they are searching for. | + | What do we mean by **relevant content**? Relevant content would indicate to the search engines that the content you have created is local to the person searching and relevant to the terms they are searching for. |
+ | |||
+ | The content has to be in the right format (text, PDF files, Images, Video, Tutorials, Social Networking, etc.) so that the user can easily consume the content. The content needs to be **local** to them. This differs from [[non_local_seo|Non-Local SEO]] - the content is only relevant to people searching in their area for a service. | ||
+ | |||
+ | For example, if someone is searching for a ' | ||
+ | |||
+ | This is critical to optimising and helping the search engines index your site correctly. | ||
+ | |||
+ | The search engines need to index your webpages into categories and locations so that when someone searches for ' | ||
+ | |||
+ | === Search Intent === | ||
+ | |||
+ | What is Search Intent? When someone searches for something they generally are looking for a solution to a problem or a service / product. | ||
+ | |||
+ | In order to optimise your content you need to understand //what// your potential customer is looking for. What is their intent. By thinking about what they trying to find you can optimise your content in such a way that your website and page content answers that goal. | ||
- | The content has to be in the right format (text, PDF files, Images, Video, Tutorials, Social Networking, etc.) so that the user can easily digest the content. The content needs to be local to them. This differs from Non-Local SEO by the fact that the content is only relevant to people searching in their area. | + | === Speaking |
- | For example, if someone is searching for a ' | + | Once they find your content, you need to ensure that you on their wavelength. If they are searching |
- | This is critical | + | Therefore you web page needs to show clear pricing |
<nspages -h1 -subns -textNS=" | <nspages -h1 -subns -textNS=" | ||
- | {{tag>NewPage}} | + | {{tag>OnPage}} |
+ | {{indexmenu_n> | ||