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--- local_seo:on_page_seo [2020/05/06 14:57] – created nampara17
+++ local_seo:on_page_seo [2022/12/22 15:18] – nampara17
@@ Line 1: / Line 1: @@
 ====== On Page SEO ======
+{{tag>OnPage}}
 On Page SEO is the term that defines the process of optimising your local business for the search engines.
+On-page SEO refers to the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It involves optimizing the content and HTML source code of a page to ensure that it is properly formatted and structured for search engines to understand.
+On-page SEO is important because it helps search engines understand the content of your website and determine its relevance to specific search queries. It is also a key factor in the user experience, as it helps to make your website more user-friendly and easier to navigate.
+==== Here are some key elements of on-page SEO that you should consider: ====
+**Title tags:** The title tag is the title of a web page that appears in the search results. It should be descriptive and include relevant keywords.
+**Meta descriptions:** The meta description is a brief summary of the content of a web page that appears in the search results. It should be informative and include relevant keywords.
+**Headings:** Headings help to organize the content of a webpage and make it easier for users to read. They should be descriptive and include relevant keywords.
+**Alt text:** Alt text is used to describe images on a webpage. It should be descriptive and include relevant keywords.
+**URL structure:** The URL structure of a webpage should be descriptive and include relevant keywords.
+By optimizing these and other on-page elements, you can help search engines understand the content of your website and improve its ranking in the search results.
+---
 In order for the search engines to index your website correctly you should help them. This means creating content that is 'relevant', focused on [[Search Intent]] and speak the user's language.
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 This is critical to optimising and helping the search engines index your site correctly. The search engines need to put your webpages into categories and locations so that when someone searches for 'coffee shop near me' it can look up indexed pages that are in their area (which the search engines can normally determine).
+=== Search Intent ===
+What is Search Intent? When someone searches for something they generally are looking for a solution to a problem or a service / product.
+In order to optimise your content you need to understand //what// your potential customer is looking for. What is their intent. By thinking about what they trying to find you can optimise your content in such a way that your website and page content answers that goal.
+=== Speaking the user's language ===
+Once they find your content, you need to ensure that you on their wavelength. If they are searching for a product to buy, their intent is probably to buy the product; their intent is to buy. They could just be comparing prices and specifications.
+Therefore you web page needs to show clear pricing and have the relevant information that will help them decide that they want to buy your service or product. Anything short of this will create a [[Page Bounce]] - e.g. they will get to your page, find the information is not in the right format or relevant and then leave your website, having only visited that one page. This is not your goal.
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