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local_seo:on_page_seo [2023/01/10 21:28] – nampara17local_seo:on_page_seo [2023/01/10 21:58] (current) – nampara17
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 {{tag>OnPage}} {{tag>OnPage}}
  
-On Page SEO is the term that defines the process of optimising your local business for the search engines.+On Page SEO is the term that defines the process of optimising your content for local business for the search engines.
  
-On-page SEO refers to the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It involves optimizing the content and HTML source code of a page to ensure that it is properly formatted and structured for search engines to understand.+On-page SEO refers to the process of optimizing individual **web pages** in order to rank higher and earn more relevant traffic in search engines. It involves optimizing the content and HTML source code of a page to ensure that it is properly formatted and structured for search engines to understand and index.
  
-On-page SEO is important because it helps search engines understand the content of your website and determine its relevance to specific search queries. It is also a key factor in the user experience, as it helps to make your website more user-friendly and easier to navigate.+On-page SEO is important because it helps search engines understand the content of your website. It determine your pages relevance to specific search queries. It's also a key factor in the [[user_experience|user experience]], as it helps to make your website more user-friendly and easier to navigate.
  
 ==== Here are some key elements of on-page SEO that you should consider: ==== ==== Here are some key elements of on-page SEO that you should consider: ====
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-In order for the search engines to index your website correctly you should help them. This means creating content that is 'relevant', focused on [[Search Intent]] and speak the user's language.+In order for the search engines to index your website correctly structure your pages so that can be easily indexed. This means creating content that is 'relevant', focused on [[Search Intent]] and speak the user's language.
  
 === Relevant Content === === Relevant Content ===
  
-What do we mean by relevant content? Relevant content would indicate to the search engines that the content you have created is local to the person searching and relevant to what they are searching for.+What do we mean by **relevant content**? Relevant content would indicate to the search engines that the content you have created is local to the person searching and relevant to the terms they are searching for.
  
-The content has to be in the right format (text, PDF files, Images, Video, Tutorials, Social Networking, etc.) so that the user can easily digest the content. The content needs to be local to them. This differs from Non-Local SEO by the fact that the content is only relevant to people searching in their area.+The content has to be in the right format (text, PDF files, Images, Video, Tutorials, Social Networking, etc.) so that the user can easily consume the content. The content needs to be **local** to them. This differs from [[non_local_seo|Non-Local SEO]] - the content is only relevant to people searching in their area for a service.
  
-For example, if someone is searching for a 'restaurant in Devon' or 'coffee shop in Devon' they are generally looking for a service or product that is in their area. In other words they do not want to see results of coffee shops that are 50 or more miles away - this would not be relevant.+For example, if someone is searching for a 'restaurant in Devon' or 'coffee shop in Devon' they are generally looking for a service (or product) that is in their local area. They do not want to see results of coffee shops that are 50 or more miles away - this would not be relevant.
  
-This is critical to optimising and helping the search engines index your site correctly. The search engines need to put your webpages into categories and locations so that when someone searches for 'coffee shop near me' it can look up indexed pages that are in their area (which the search engines can normally determine).+This is critical to optimising and helping the search engines index your site correctly. 
 + 
 +The search engines need to index your webpages into categories and locations so that when someone searches for 'coffee shop near me' it can look up indexed pages that are in their area (which the search engines can normally determine).
  
 === Search Intent === === Search Intent ===
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