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local_seo:meta_description [2018/11/29 16:02] – nampara17local_seo:meta_description [2023/01/10 21:28] – nampara17
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 <panel type="default" title="Key things to remember when creating your meta description"> <panel type="default" title="Key things to remember when creating your meta description">
-  * You should write your meta description in the active voice +  * The first few words in the Meta Description are perhaps the most important and should match your title tag 
-  * You should always include a form of call To Action. +  * Write your meta description in the active voice 
-  * You should try and make sure that the content is structured and in tune with what your page is talking about+  * Always include a form of "Call To Action". 
 +  * Make sure that the content is structured and in tune with what your page is talking about
   * Generally speaking you're only allowed about 150 characters   * Generally speaking you're only allowed about 150 characters
-  * You should try to repeat your key expression one or two times to make sure the message gets across +  * Repeat your key expression one or two times to make sure the message gets across 
-  * The meta description should be unique for each of your pages or posts+  * The meta description should be **unique for each of your pages** or posts
 </panel> </panel>
  
-When it comes to looking at **local SEO**, we must consider that the meta description should have a **mention of the local areas that you cover**.+When it comes to looking at **local SEO**, the meta description should have a **mention of the local areas that you cover**.
  
-The meta description tends to have **action words** within it. For example you may be selling a certain product and in the meta description you would add an action word to go to the sales page. +The meta description usually has **action words**. For example you may be selling a certain product and in the meta description you would add an action word to go to the sales page. 
  
-The meta description should also be very **similar to the start of the text on the page**. The meta description is used to describe what the page is all about, if you like it provides a summary of the content of your page. The meta description is partly used by Google for the search engine results page when viewing results after someone has searched for something.+The meta description should also be very **similar to the start of the text on the page** (the first heading and first words in the first paragraph on the page). 
 + 
 +The meta description is used to describe what the page is all about. It provides a summary of the content of your page. The meta description is partly used by Google for the search engine results page ([[SERP]]) when viewing results after someone has searched for something.
  
 > By optimising the meta description you can affect the way in which Google will display the results. > By optimising the meta description you can affect the way in which Google will display the results.
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 </panel> </panel>
  
 +<nspages -h1 -subns -textNS="Sub Topics" -textPages="Topics" -simpleList -exclude:start -hideNoPages -hideNoSubns>
 +{{indexmenu_n>2000}}
 {{tag>OnPage MetaData}} {{tag>OnPage MetaData}}