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--- local_seo:meta_description [2018/08/19 17:19] – nampara17
+++ local_seo:meta_description [2023/01/10 21:43] (current) – nampara17
@@ Line 1: / Line 1: @@
 ====== Meta Description ======
-{{tag>OnPage}}
+The meta description is a small snippet of text up to about 150 characters in length. The job of the meta description is to describe what the page is content is all about.
+<panel type="default" title="Key things to remember when creating your meta description">
+  * The first few words in the Meta Description are perhaps the most important and should match your title tag
+  * Write your meta description in the active voice
+  * Always include a form of "Call To Action".
+  * Make sure that the content is structured and in tune with what your page is talking about
+  * Generally speaking you're only allowed about 150 characters
+  * Repeat your key expression one or two times to make sure the message gets across
+  * The meta description should be **unique for each of your pages** or posts
+</panel>
+When it comes to looking at **[[Why_Local_SEO|local SEO]]**, the meta description should have a **mention of the local areas that you cover**.
+The meta description usually has **action words**. For example you may be selling a certain product and in the meta description you would add an action word to go to the sales page.
+The meta description should also be very **similar to the start of the text on the page** (the first heading and first words in the first paragraph on the page).
+The meta description is used to describe what the page is all about. It provides a summary of the content of your page. The meta description is partly used by Google for the search engine results page ([[SERP]]) when viewing results after someone has searched for something.
+> By optimising the meta description you can affect the way in which Google will display the results.
+<panel type="default">
+Many people ask where are the results that Google shows on a search result are taken from?
+Generally speaking, the results are a combination of the meta description and what Google thinks is relevant to that person's search phrase. So by //getting your meta description to match what the page is about// Google will have a much higher chance of using your meta description rather than just some random text taken from the page.
+</panel>
+<nspages -h1 -subns -textNS="Sub Topics" -textPages="Topics" -simpleList -exclude:start -hideNoPages -hideNoSubns>
+{{indexmenu_n>2000}}
+{{tag>OnPage MetaData}}

onpage metadata